IMS has a very robust CPC Newsletter Sponsorship program, run across 50+ of our Financial Newsletters. Creative is all text, with some instances of an accompanying image, and placed within the sponsorship sections of various newsletters within the IMS Publisher Group.

Program Overview
We have over 50 publishers that participate in our CPC Newsletter Program, ranging from small distribution (< 5,000 total subscribers) to larger pubs (> 400,000 subscribers). Our publishers login to our web-based platform and select from a pool of offers available there. They insert their selection into their newsletter and rotate between different ads depending on the frequency that the publication goes out.

We provide reporting, clicks by publisher, twice a week (usually on Mondays and Thursdays) but we will also do it more frequently if we know we’re nearing the end of the contract or are trying to optimize to make a campaign more efficient.

It works well for both lead generation and hard offers, and most, if not all advertisers, run campaigns month after month. The program is very cost effective, and we typically sell out monthly, with advertisers buying between 5,000 and 30,000+ clicks a month. At the minimum click level of 2,500 we can usually deliver in full in about 3 to 7 days, depending on the offer.

Advertisers Include
Angel Publishing, Banyan Hill, Chaikin Analytics, Crowdability, Eagle Publishing, Equedia Letter, Fidelity, Fisher, Investing Daily, InvestorPlace Media, Legacy Research, Lincoln Financial Group, Money Map Press, Motley Fool, Oxford Club, Profits Run, ProTrading Research, Quantum Trading, RJO Futures, Stansberry Research, TD Ameritrade, Trading Tips, Tradewins, VectorVest, Weiss, Wyatt Research, etc.

CPC NL Sponsorship Pricing Details
Min Qty: 2,500 Clicks
Min CPC: $2.50
Total $6,250.00

Creative Specs
Headline: 65 char (including spaces)
Offer + Call to Action: 400 char (including spaces)
Landing Page URL
Optional: Accompanying image for newsletters that allow this*
*If you have strict compliance rules in place you should definitely submit an image for use

Other Notes
- You can rotate up to 2 creatives, and we can optimize for the best performer
- We request that you work with us to implement pixel tracking for your Newsletter offer(s).

The conversion pixel is placed on your Thank You/Confirmation page, or other page the user is directed to after they sign-up. This level of tracking allows us to track conversions and optimize as the campaign progresses. This has helped us to monitor performance by publisher on a daily basis and optimize towards the better performing placements, which in turn allows us to hit your CPL/CPA benchmarks more efficiently.

Conversion Pixel Types
HTTP iFrame Pixel
HTTP Image Pixel
HTTPS iFrame Pixel
HTTPS Image Pixel

Examples

Click here to download this spec as a pdf.